Sustainable prevention of cardiometabolic risk through nudging health behaviours


SUPREME NUDGE is a 5-year research project financed by the Dutch Heart Foundation and ZonMw. With SUPREME NUDGE we expand a previous successful Dutch supermarket pricing strategy intervention, and incorporate promising elements such as nudging and ICT applications to provide real-time and context-specific physical activity feedback.



SUPREME NUDGE is coordinated by the VU University Medical Center Amsterdam and includes partners from the VU University, University of Amsterdam, Utrecht University Medical Center, Utrecht University, the Dutch Nutrition Center, Te Velde Research, SURFSara (ICT developers), Duwtje (creative designers) and supermarket chain Coop.